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Are companies looking for 'TikTok Stars' now?

I noticed that recent global auditions have a section for "Social Media Links."

Does this mean we need to be good at filming and editing ourselves too? It feels like being an idol now is 50% talent and 50% content creation. I’m honestly thinking of taking a video editing class lol. What do u guys think? Is "Star Quality" now measured by views?

Lindaa

Editing is a must now. It shows you understand trends!

bella

Don't worry too much about views, they look at your 'potential' to go viral!

lloud

omg that’s so real, i’ve been seeing that on every application lately and it’s lowkey stressing me out!

_Mia

honestly same, I was lowkey stressing about that too—it feels like we need to be influencers and trainees at the same time now. but i think they just want to see our "natural vibe" and how we connect with people, so don't sweat the pro editing too much!