Is it 'Game Over' if I can't write my own lyrics?

I checked the latest audition requirements for BIG3 companies and almost ALL of them now ask for "Creative Skills" (Songwriting/Composing).

It's not enough to just be a good dancer or singer anymore. They want "Artist-Idols" who can tell their own stories. I just started learning MIDI and my brain is exploding lol. Is anyone else struggling with this? Or are u guys already mini-producers? Share your favorite composing apps!